Gianfranco leads CRM and Personalisation for the Natura & Co. The group comprises the four iconic brands of Aesop, Avon, Natura and The Body Shop.
He recently transitioned from Aesop where he was responsible for Global CRM including Recognition and Replenishment. Joining Aesop in 2019 he transformed the brand’s capabilities in how they directly engage with customers across their markets and regions. Those capabilities have centred on delivering technology, people and data to support Aesop’s truly unique vision of understanding the customer.
Prior to Aesop, Gianfranco has spent the majority of his career agency side working with brand as diverse as BMW, adidas, BT, Disney and easyjet to name but a few.
With a first degree in Astrophysics he enjoys explaining that engaging with customers in a relevant way need not be rocket science!