From shooting planes into space to sending phones down the Paris runway, Giang Cao has over 6 years of experience in social and influencer campaigns. Now the Social Media & Influencer Manager at Samsung Electronics UK, Giang spearheads influencer strategy for the South Korean technology brand. His work includes building Samsung’s diverse roster of #TeamGalaxy creators, creating high-impact launch campaigns for flagship products and continually optimising influencer output to increase Samsung’s brand value. In 2024, AI is a huge focus for Samsung and Giang’s work with influencers will be at the forefront of showcasing its purpose in the everyday for work, rest and play.