Grace is a Data Analyst and Strategist in eCommerce and Digital Marketing who has exceptional experience in developing strategies and measurement framework across eCommerce and Digital Marketing to support a key business objective of improving brand’s business performance, and translating data into actionable insights and recommendations to support and impact strategy, project, campaign and business decision-making.


She is an enthusiast in data, tech and innovation. She is passionate about fuelling innovation boom by sharing learning and best practices across teams, organisations and regions and impacting optimisation across a brand’s online store on a global scale.