Helen has worked across many leading media and tech companies including The Guardian, Huff Post, Microsoft, Yahoo and Verizon. She currently leads a large team of content creators for Conde Nast Creative, working across all brands and platforms.

Her expertise lies in transforming brand messaging into content that feels authentic, valuable, and inspiring—content that audiences don’t just tolerate, but truly want to experience. This aspirational approach drives deeper engagement, builds stronger brand affinity, and ultimately delivers better results for clients.