Ian Irving is the Senior SEO Lead for the BBC’s Children’s and Education department, overseeing search strategy for some of the UK’s most visited educational and entertainment platforms, including BBC Bitesize, CBeebies, and BBC Food. With over a decade of experience in SEO and ASO, Ian specializes in data-driven insights, technical SEO, and app store optimization, helping to shape the digital presence of the BBC’s flagship brands.
Beyond his work at the BBC, Ian has a strong background in digital marketing, analytics, and content strategy, having previously worked as a consultant and agency co-founder. He is particularly interested in the evolving integration of large language models (LLMs) into search, as well as their applications in business processes and automation.