Irem is Europe Head of Brand and Portfolio, innocent drinks. In her role, she is responsible for total brand & portfolio strategy across Europe, connecting the consumer to innocent’s brand through nurturing the healthy little drinks portfolio of innocent and creating winning brand experiences.

Irem’s drive is inspiring everyone in the organisation to put the consumer at the heart of everything by defining the long-term European brand and portfolio strategy for scalable and profitable growth.

innocent is Europe’s leading healthy drinks brand. Launched in 1999, the business has grown from a small West London start-up, to a multi-faceted business now present in over 18 markets across the world. Committed to being a force for good, innocent is B Corp certified and gives 10% of profits to good causes.

Prior to innocent, Irem has more than 15 years of experience in global and regional brand and product marketing roles in Turkey and Europe, previously working on for companies such as Pladis, Mattel and Nicoventures.