James Cavanagh is a Digital Director with 15+ years of experience helping brands grow through paid media, performance strategy and smarter digital marketing. His work sits at the intersection of media, data, audience insight and commercial growth.
He has led digital strategy across sectors including hospitality, healthcare, property, retail and the public sector, with a strong focus on paid social, search, customer journeys and measurable performance. He is particularly interested in how AI, automation and evolving consumer behaviour are changing the future of marketing.
James brings a practical, no-bs perspective to industry conversations, with a focus on what actually works in modern digital marketing.