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James Cavanagh (JC) has over 12 years of experience in digital marketing, ranging from paid media and web development to affiliate marketing and ecommerce. Having worked both agency and client side he’s adept in finding the right tools and implementing with the solution in mind. Currently James is Head of Digital for Cowshed, an integrated agency based in South Wales, delivering global omnichannel campaigns with meaning. JC is passionate about using insight and analytics to plan and measure the success of efforts, ensuring continued positive impact and the ability to iterate and scale.