James is currently the Sales and Digital Transformation Leader at Arco, a leading authority in workplace safety in the UK and Ireland. In this role, James collaborates closely with the Sales Director and C-Exec, driving strategic initiatives like the Value Creation Programme, Digital Transformation and Sales Revenue Management. His data-driven approach, focusing on insights and analytics, has significantly boosted group revenues, ROCE, and EBITDA. He also leads the Sales Transformation efforts, implementing dynamic pricing strategies, targeted sales campaigns, and CRM-driven growth.  Prior to this James was the Transformation Lead at Modulr, where he achieved substantial cost savings and directed critical technology programs. His skills extend to roles such as Client Programme Lead at BORN Group and Head of Global Transformation, Digital & Data at Inspired Education Group. With over a decade of experience working at HMV, Vodafone and Mercury Records, James continues to shape the success of organizations undergoing significant transformations.