James Wallis is Head of Content Marketing and Distribution at NatWest Group, where he leads the strategy and creative output behind award-winning content, partnerships and social storytelling. He has reshaped how the bank shows up across digital platforms, launching NatWest Business on TikTok, Instagram and Spotify, expanding the Group’s presence across emerging channels and delivering several successful podcast series.
James has delivered substantial commercial impact, including helping NatWest Group become the UK’s number one bank for start-ups and leading high-performing campaigns across Commercial and Retail Banking.
Outside the bank, James is a content creator, photographer and podcast host with a passion for the creative and media landscape, especially where content, culture and brand growth meet.