Jane is an experienced CRM strategist who has led high-performing teams across Retail and E-commerce before moving to the Arts & Entertainment sector. She takes a data-led, value-driven approach to CRM, while keeping customer experience at the core.

Her expertise includes designing complex lifecycle journeys, as well as leveraging advanced segmentation to deliver relevant, multi-channel communications. At the Royal Ballet and Opera she focuses on audience development, loyalty, and long-term financial sustainability through targeted CRM activations. She is also playing a key role in company-wide digital transformation projects, championing the use of AI to unlock insightful and actionable customer clustering.