As a renowned expert in the F&B industry, Janina Jahns has been responsible for communication for the aperitif category in Northern Europe (GASP, BeNeLux & Nordics) as Senior Culture & Entertainment Manager since 2020. Thanks to her cross-industry know-how and many years of experience in PR and marketing, she created an international reputation in interdisciplinary communication and innovative strategies. Now she uses her expertise for Diageo and creates campaigns for brands such as Tanqueray, Belsazar, the 0.0 category, and Gordon’s.

Janina Jahns is not only responsible for the development of communication strategies, creative platforms, and comprehensive partnerships but also for the supervision of holistic campaigns in cooperation with PR, media, and event agencies. Furthermore, as Senior Culture & Entertainment Manager, she also pays attention to essential social challenges that affect the roles and goals of Marketing campaigns. In this context, it also strengthens diversity and inclusion activities to do justice to the importance of equality at Diageo, both in external and internal responsibility.

Her great motivation for holistic communication arose during her studies when Janina Jahns gained her first experience in supporting the multiple awards-winning campaign “Ringen um Olympia” by pioneer communications. With her career starting at Edelman, where she primarily looked after customers from the spirits industry (including Diageo and Bacardi), she made a name for herself with her innovative campaign ideas. In 2016 she switched to rpm in the beauty industry. She gained new impetus there with the B2B communication for various brands of Wella Professionals. Later she took another step towards Diageo at Häberlein & Maurer. In her position, Janina Jahns looked after premium brands such as Ketel, Bulleit, Roe & Co, Talisker, Belsazar, etc., before moving to Diageo on the company side in 2019.