Janine Smith co-founded 4Studio to build a digital centre of excellence at Channel 4. Based at Channel 4’s national headquarters in Leeds, she built the creative teams and oversaw delivery of Channel 4’s content strategy and branded campaigns. As Head of Content and Culture at 4Studio, she has seen the department grow to over 100 staff creating digital content and building audiences and revenue across a range of social and digital platforms.

Throughout her tenure at Channel 4, Smith has been particularly active in bringing opportunities to young creatives in the North, stating that she firmly believes “creative talent can come from anywhere – no matter your background, qualifications or who your parents know”.

Prior to joining Channel 4, Smith was ITV’s Head of Digital for Entertainment, Comedy and Drama, where she led teams in multiple locations and was responsible for developing and executing the digital strategy for major TV brands such as Love Island, The Voice UK and Coronation Street.