Jenni Baker is Senior Editor at The Drum, where she leads the charge on branded content and editorial innovation. With a sharp eye for trends and a nose for a good story, she helps the world’s biggest brands tell theirs – creatively, credibly and with impact. Whether she’s hosting a panel, crafting immersive articles, producing video documentaries or shaping standout campaigns, Jenni is a passionate storyteller and industry connector, playing an active role in supporting The Drum’s mission to make B2B content anything but boring, helping marketers make better decisions by connecting them with the best ideas, people and companies.