Jennifer Warren is the Mobile Apps Marketing Lead for B&Q, where they drive customer engagement and enhance the user experience through innovative mobile marketing strategies. Previously, she served as Head of Ecommerce for Rick Stein, expanding the brand’s online presence and optimizing the digital customer journey. Jennifer also led the development and growth of Samsung Health and Samsung Pay as the Apps Lead, significantly increasing user engagement. With a robust background in e-commerce and mobile marketing, Jennifer is a seasoned professional dedicated to leveraging organic and paid channels as well as emerging technologies to improve customer experience.