Jenny Denham is a digital marketing leader with over 20 years’ experience driving growth for brands people genuinely care about. She is currently Head of Digital Marketing at The Silver Spoon Company, where she leads social, content and AI across a portfolio of well-known baking brands.
Jenny specialises in building social strategies that move beyond content for content’s sake — focusing instead on how social can inspire audiences, grow relevance, and drive real commercial impact. Her work has centred on shifting brands from traditional, campaign-led approaches to more platform-native, creator-led content that connects with how people actually engage today.
Prior to this, Jenny spent several years at a variety of business from Homebase, Nestle Cereals, Intu shopping centres & Nespresso leading digital experience and personalisation, delivering measurable growth through data-led customer journeys.
She is passionate about helping brands show up in a more human, relevant way on social, and about using insight, creativity and experimentation to turn attention into long-term growth.