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Jess Francis is a Senior Strategist at McCann Worldgroup Truth Central, the network’s global thought leadership unit that draws out the deep stories behind human behaviour, where she co-authored the Truth About Sustainability, a global piece of research featuring over 32,000 consumer interviews across 26 markets. She also co-leads the Sustainability Global Practice, a collective of cross-discipline experts and advisors with the mission to activate clients, employees and competitors worldwide to drive positive impact through sustainable beliefs and behaviours.

Prior to a career in advertising, she worked in the social impact and non-profit sector, from increasing access to tech-education in the Middle East with Re:Coded to helping raise over $3 million USD for Choose Love. A Brit-Filipina raised in Hong Kong, outside of work, she’s an aspiring potter and gardener.