João Filipe Pereira is Director of Marketing at Busbud, where he leads global organic growth across a multi-marketplace travel platform operating in more than 80 countries. Working at the intersection of Product, Engineering, and Marketing, he focuses on building scalable growth systems that drive revenue through search, data, and emerging discovery channels. With over a decade of experience, João has held senior SEO and Growth roles at companies including Eventbrite, where he led organic acquisition across both B2C and B2B funnels. His work has consistently delivered measurable business impact by combining technical SEO, product strategy, and data-led decision making.