Joe Tipson is Head of Web, Content & SEO at Compare the Market, where he leads organic growth and AI-led search initiatives across one of the UK’s most competitive comparison platforms, driving millions of monthly visits. With over 10 years’ experience spanning agency, B2B and B2C, Joe has led enterprise SEO and content programmes for major UK brands across a range of different sectors. Building on an educational background in social science, Joe is particularly interested now in how AI is triggering evolving consumer behaviours, reshaping digital discovery and changing people’s daily lives.