Senior digital leader, driven to make digital an undeniable force for unlocking commercial value, earning customer trust, elevating brand impact & empowering team performance.

20 years of experience combining cross-functional leadership with omni-channel strategies, tactical plans, operations and insights to deliver measurably profitable customer journeys.

🤝 Digital leadership, coaching & high-performing cultures
🎯 Omni-channel strategy, tactical planning & optimisation
💸 Ecommerce P&L ownership & value chain development
💻 Profitable website, mobile App, CRM & media experiences
⭐ Customer acquisition, lifecycles, loyalty & personalisation
🤖 AI Decision Making, automation & experimentation (CRO)