Business Director at …Gasp!, the proper marketing firm, John Lyons is an award-winning Marketer with a wealth of experience on big name brands, leading commercially successful campaigns for the likes of Deutsche Bank, Manchester United, LEGO and LG.

John founded and built a digital agency which was acquired by a global promotional marketing agency, helping the latter to exponential growth before exiting after 10 successful years. He then led The NDL Group as Group Sales & Marketing Director before landing a role as Senior Loyalty Proposition Manager at The LEGO Group, where he led program growth through partner initiatives.


An experienced keynote speaker, panellist, podcast guest and lecturer, John has also taught Marketing and Digital Marketing at the National Film & Television School in the UK, guest lectured at LSBU, given talks for the Institute of Marketing in Malawi and mentored through The Alliance of Independent Agencies.