John Lyons is an engaging and experienced Fractional CMO and coach with a proven ability to develop creative, market-orientated brand strategies, promotional techniques, loyalty programs and digital innovations through applying proper commercially focussed marketing.


He has enabled global brands such as Deutsche Bank, Manchester United, LEGO and LG to achieve their commercial objectives, and has led the business function at several agencies, including two he-co-founded and exited, and is well respected in the industry as a result.


An experienced keynote speaker, panelist, podcast guest and lecturer, John has taught Marketing and Digital Marketing at the National Film & Television School in the UK, guest lectured at LSBU and mentored through The Alliance of Independent Agencies.