Karen Ehrlich is a multicultural business leader with Brazilian roots and over 20 years of international experience across diverse industries, including beauty, personal care, luxury beverages, and skincare. With a proven track record of driving growth and innovation, she has successfully led strategies across multiple categories, from skincare and makeup to luxury beverages, consistently delivering standout results.

Bringing cross-category expertise and adaptability, Karen navigates different industries with ease, engaging consumers in varied markets. Having worked globally, from Brazil to the UK, she combines cultural fluency with a deep understanding of international market dynamics. By leveraging data-driven insights alongside emotional consumer connections, she develops innovative strategies that consistently exceed performance expectations.

Fluent in English, Portuguese, and Spanish, Karen is currently based in London, leading brand innovation and high-performing teams while delivering exceptional results across the beauty, personal care, and luxury sectors.