With 7+ years of experience in CRM & Loyalty, an enthusiastic CRM champion, with a customer-centric & data-driven mindset. Strives to provide key actionable insights, with a background in retail industry, focusing in luxury. Main interests include driving customer loyalty, having launched a successful loyalty program previously and continuing to focus on customer retention, particularly of high value customers. A personalisation pioneer, leading projects on customer segmentation & optimising customer journey’s to ensure success.