Konrad Shek is the Director of Policy Research at the Advertising Association and leads on the digital, data, trade policy and industrial strategy files. Konrad has experience working in IT and telecoms, and with start-ups. He previously worked at Asian-based conglomerate Jardine Matheson for 5 years in Shanghai where he was involved in government relations and policy analysis. Prior to this he had a nine-year career as a diplomat with the Foreign & Commonwealth Office, serving in London and overseas. In 2017 he was made a lifelong honorary member of the British Chamber of Commerce Shanghai. He is an accredited member of the Chartered Institute of Public Relations and is on his final year of an MSc in Public Policy with the University of Bath. He holds a BEng in Electronics and Mathematics from the University of Nottingham.