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Experienced Digital Content Creator, Art Director, Creative Strategist and Producer with a demonstrated history of working for e-commerce giants specialising in video content and strategy. In depth knowledge of video automation and scaling for global campaigns. Skilled at optimising content based on marketing objectives (GTV / BRAND UPLIFT / APP INSTALLS) and AB testing for platforms such as the META (FB and IG), TIKTOK, YOUTUBE, TWITTER, SNAPCHAT, IOS + AND APP STORES and GOOGLE to name a few.