Lauren Drew heads up the subscriptions marketing team for FT Specialist, a division of the Financial Times made up of 19 brands providing specialised content for 9 different audience groups. Lauren is responsible for the overall marketing strategy for driving leads and subscriptions revenue for five of these global brands. Her team manages multi-channel marketing campaigns across the whole customer lifecycle, from acquisition through to engagement and retentionLauren is also Co-Chair of the FT Women UK Committee, an employee network that delivers networking, training and events for staff on key industry topics and supports and empowers people across the organisation, with the aim of promoting gender parity