Following on from 5 years at dunnhumby helping BWS suppliers glean value from Tesco Clubcard Data, Laurence moved into the world of hospitality joining market research agency KAM. After 2 years leading on bespoke research projects across the pub sector, casual dining and competitive socialising, Laurence moved to Stonegate Group as Head of Insight for MiXR, their new guest loyalty app and retail media network. Albeit at the start of the journey, with 1.5m app downloads and screens across 700 venues, MiXR looks to bring a grocery style approach to customer loyalty through customer first approach through personalisation and insight led media planning.