Lena is a Brand Partnerships Director with extensive experience starting on the media agency side for numerous years. The blend of agency and media owner expertise enables her to offer strategic, well rounded solutions to clients, contributing to a proven track record of client growth and retention.
Her current ambition is to guide traditional clients in evolving their media mix to be culturally and contextually relevant for 2025 and beyond. Lena advocates moving away from a sole focus on broad reach toward engaging highly targeted, deeply connected communities.