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Lena is Senior Marketing Manager at Mooncup Ltd – the pioneering British company manufacturing the first silicone menstrual cup in the world. Lena started her career in broadcasting, working for companies like NBC Universal and Viasat World, bringing compelling stories to the small screens of millions of viewers around Europe. At Mooncup she is responsible for the brand’s marketing strategy. With millennial women being the main driver for the brand, she has created digital strategy with authenticity, sustainability, and emotional connection at its heart. In her role since 2019, she has helped Mooncup to re-focus on its purpose and to put the customer front and centre of their marketing. When not working, Lena likes to spend time on Brighton beach with her family or if (and when) it rains, trying to indoctrinate her 8-year-old with the love the of 80s films and TV – a guilty pleasure of hers.