Lilith King Taylor was the Head of Social Media and Creative at NHS England, leading the teams behind the NHS’s national digital channels and in-house creative studio.
During the COVID-19 pandemic, she led digital communications to deliver trusted health information at speed and counter online misinformation during a national crisis.
Today, her work focuses on making credible health advice culturally relevant – encouraging teams to take smart risks, move fast on trends, and tap into topical moments to reach new and underserved audiences.
She specialises in bold storytelling that turns complex policy into meaningful engagement and real-world behaviour change.