Lisa Johnstone is a recognised leader in customer loyalty and engagement, currently serving as Director of Priority, Loyalty & Rewards at Virgin Media O2. She oversees Priority, the award-winning loyalty programme for O2 mobile and Virgin Media broadband customers, delivering exclusive perks, VIP experiences, and substantial value – with estimated savings of £500 per customer. Lisa’s strategic vision continues to evolve Priority with innovative initiatives that optimise customer lifetime value and strengthen brand loyalty.

With a career spanning global entertainment, gaming, and media brands—including Activision Blizzard King, Sky in the UK and Ireland, and Foxtel in Australia—Lisa brings a wealth of international experience to her role. Her expertise in designing and leading loyalty programmes for diverse markets has made her a respected thought leader in the industry. As a speaker at #DMWF Global, Lisa shares actionable insights on building loyalty ecosystems that go beyond rewards to create trusted emotional connections with customers and drive commercial growth.