Liz is an expert in data-driven insights, working with clients to drive more effective and meaningful experiences. In her role leading the Accenture Interactive Experience Strategy team, she is focused on helping brands transform around their customers.
Liz has 17 years’ experience as a leader in integrated creative marketing agencies working at both networked (Omnicom/TBWA and Havas) and independent agencies. Her passion is in helping brands quantify and bridge the gap between their brand promise and their experience reality. Unlocking the Human Insights that will make the biggest difference.
Working with her clients as their strategic partner and trusted advisor she has helped brands such as Shell, SKODA, Canon Europe, EDF Energy and Sky move their marketing model towards human-centricity.