With over 13 years of experience in media and programmatic advertising, he has developed a comprehensive career that spans both the supply and demand sides of the industry. Beginning his journey in programmatic advertising at Audience Science, the programmatic division of Procter & Gamble. His career trajectory took a notable turn at Index Exchange, where he ascended to the role of Head of Platform – DSP, overseeing DSP relationships for six years. Currently holding the position of Vice President of Platform Management at Adlook, he is responsible for guiding the strategic direction and managing the operational execution of the company’s global platform initiatives. This includes supervising the global agency and brand business. In addition, worth noting his focus on enhancing platform capabilities and user experiences, as well as on the integration of emerging technologies to secure a competitive edge.