A digital marketing professional with over a decade of experience in the sports industry, I’ve advised both rights holders and brands on digital strategy and transformation, and led in-house teams, delivering data-driven marketing campaigns. Currently, I oversee digital marketing activity for Everton, from strategic direction to the operational execution of CRM and performance marketing. During this exciting period of transformation for the Club, driven by a move to a new stadium, my focus is on shaping personalised fan journeys across all digital touchpoints to enhance engagement, loyalty and commercial value for the Club.