Lucy is a highly motivated and experienced marketing and communications professional with over 25 years’ experience. She has a track record for developing commercially focused, strategic plans to enhance brand reputation, drive customer loyalty and deliver profitable growth. Lucy is passionate about working for purpose-led organisations and believes in the power of storytelling. During her career she has worked across sectors, including motorsport, live events, and currently utilities. She was Head of Marketing & Communications for ExCeL London, including during the COVID-19 pandemic when the venue was converted into the first Nightingale Hospital. Having seen the return of events to the Capital, Lucy left ExCeL in 2022 and is currently Head of Communications & Marketing for SES Water. One of her first tasks was to help the Company define its purpose of ‘Harnessing the potential of water to enhance nature and improve lives’.