Lucy leads the Cardlytics UK Advertising business, comprising of Advertiser Sales, Success & Enablement, and is responsible for landing and expanding Advertiser partnerships and revenue generation in the UK. Lucy leads an expert team that works with the marketers of top multinational and UK consumer brands to optimise their marketing and advertising strategies, utilising Cardlytics’ pioneering solution, which sits at the cornerstone of banking and marketing. Lucy has 20 years of experience in driving strategic growth for marketing, advertising & loyalty businesses in the UK & APAC, including Sainsbury’s Nectar & Ogilvy.