Luz Urdaneta is a results-driven digital marketing strategist with an M.A. in Digital and Social Media Strategy. As Head of Performance Marketing at Pinnacle Pet UK, she leverages data, SEM, and customer engagement to drive growth. With over eight years of experience in performance marketing, she has held key roles at Printed.com and LAB Digital Agency. Google Analytics and AdWords certified, Luz specialises in paid media, keyword research, and customer acquisition. Passionate about innovation, she crafts data-driven strategies that optimise marketing performance and deliver measurable results.