Magnus Wrangell Ruud is Co-founder of Odins.ai, a Norwegian SaaS platform that helps companies optimise their marketing budgets using Bayesian marketing mix modelling. An economist-turned-marketer, Magnus started his career at Google before co-founding the digital agency Proletar (now NoA Connect). After years at the intersection of data, media, and marketing ROI, he co-founded Odins.ai in 2023 to make modern sales modeling accessible to any company—not just those that can afford the big consultancies.