Mahmoud is an intrapreneur as well as an entrepreneur with a track record of building and managing web start-ups. While in his junior years of university, Hazem co-founded “Mrrha”, a web start-up that streamlined the process of uploading files over internet for sharing purposes; one year later, the firm was acquired by the UAE company “Creative Solutions”.

Mahmoud started his professional career in Google as a Digital Marketing Strategist; Working on growing Google’s advertising business in MENA region, he then was headhunted by the multinational venture capital, “National Net Ventures” in early 2011 where he was responsible for all their marketing activities in Egypt.
Prior to joining GSK, he was leading the Digital and Media strategy at Omnicom Group in Egypt serving digital innovation, as well as integrated marketing services and solutions for some of the world’s most iconic, innovative and successful brands, such as Coca-Cola, Vodafone, Peugeot, Virgin Megastores, and Microsoft.

Mahmoud, a pioneer in Digital Transformation, is now leading the digital and omnichannel marketing activities for GlaxoSmithKline UK&I portfolio of brands. He has worked across different markets and roles within GSK, From Egypt, Near East, North Africa to Emerging Markets, then most recently GSK UK.

Across his career, he also consulted for major firms such as Sony Entertainment, Jacobs, B&Q and GSK UK Consumer Healthcare on Strategy, Marketing, Digital Transformation and Sales Diagnostic.

He holds a MSc in Strategic Marketing from Cranfield School of Management, one of the elite business schools in UK and world wide. During his study, he was recognised as an exceptional leader and graduated with distinction.