Malcolm has been at Diageo for over 10 years and is currently based in the Global Consumer Planning team in London where he is responsible for evolving Diageo’s approach to brand building, its key frameworks and tools. A key part of his role involves the development and implementation of marketing capability programmes for Diageo’s 1200+ marketers. Most recently he has been involved in the development and roll out of Diageo’s Progressive Gender Portrayal framework.
His previous roles in Diageo include the Baileys Global Brand team, Europe Innovation and the African Regional team
Prior to Diageo Malcolm had experience working in client side roles in the hot beverage and financial services categories as well as in a brand consultancy.