Marco Iannone is the Group Chief AI Officer at Virgin Active, driving the group’s AI strategy and delivery. Previously, he was Group Head of AI at Allwyn Group, the market-leading lottery and gaming operator, and VP of Product & AI at Ometria, an AI-powered martech platform. Earlier, he founded and led Retechnica, the maker of the Ingenia API, a first-of-its-kind text analytics platform used for automation, customer insight and personalisation by organisations like Rolls-Royce, GSK and Deloitte. Marco started his career in management consulting at McKinsey and in technology at Expedia, and holds master’s degrees in both applied mathematics and linguistics.