Marek Tomalak is a globally experienced Chief Marketing Officer, transformation leader, and crisis-tested executive who has led brands and organisations through growth, disruption, and reinvention across Europe and the Middle East.

Across his career, Marek has held senior leadership roles at some of the world’s most iconic FMCG companies — from building enduring brand leadership at P&G, to accelerating multi-market growth and innovation at PepsiCo, to leading a global transformation at SodaStream as it evolved from a hardware-led business into an advantaged beverage platform.

Beyond marketing transformation, Marek has navigated leadership teams through periods of acute geopolitical and organisational crisis, including the impacts of war and instability affecting Ukraine, Russia, Israel, and Western Europe. These experiences shaped his leadership philosophy around clarity, human motivation, and decision-making under uncertainty.

Known for a human-centric and intellectually rigorous approach, Marek works at the intersection of brand building, psychology of motivation, sustainability, and design-led innovation. His cross-cultural leadership experience and real-world perspective on transformation make him a compelling voice for senior leaders navigating complexity, change, and identity — both organisational and human.