Mateusz serves as the VP of Product at PrimeAudience, the first generative AI-based, protected audiences advertising network built on top of the Privacy Sandbox APIs. An important aspect of his work involves educating both internal and external stakeholders about the future of the advertising industry. He actively participates in various industry groups and forums, such as the W3C, and frequently shares his findings through papers, articles, and industry events. Before joining the company, Mateusz led go-to-market efforts related to the cookieless world at RTB House. He also has experience as a management consultant specializing in digital strategy