Matt Dodd leads the Analytics and the Media & Digital businesses in the UK & Ireland. This embraces brand & media ROI, customer/data analytics, advanced segmentations, advertising effectiveness and social/AI analytics. He also works with key Global Accounts to support their analytics needs.
He is a regular conference speaker and provides thought leadership on the marketing effectiveness research and analytics. He has over 25 year’s analytics experience, both client and supplier side
Prior to joining Kantar, he led Nielsen’s European Marketing Analytics. This entailed the commercialization and delivery of integrated marketing effectiveness solutions to Nielsen’s platinum watch & buy clients. While in this role he also provided senior leadership to Nielsen’s Innovation Lab, in collaboration with Stanford University.
Client side experience included leading the Consumer Insight & Strategy team at Telegraph Media Group where he played a leading role in transforming the business from a print publication to a multi-media organization by bringing the consumer into the heart of the business.
He has a Masters in Management from the Judge Institute, University of Cambridge and Bachelors in Business from Manchester University. He also holds Postgraduate Certificate in Development and Education.