Max is an established CRM leader, leading functions across multiple brands and industries including LEGO®; he now is Head of CRM for Ocado Retail, committed to bringing more of what matters to their customers: unbeatable choice, unrivalled service, reassuringly good value.

His key areas of focus are transformation, AI and 1:1 personalisation, with a lens of how all of these can ultimately improve customer experience.

Connect on LinkedIn: https://www.linkedin.com/in/msobell/