Max Minckler leads regional customer research for Google’s Search and YouTube Ads Marketing teams in EMEA.  He has spent over thirteen years driving scaled B2B and B2C market research programs that translate insights into business impact on local, regional, and global levels around the world.  Before joining Google EMEA,  Max led Google’s Brand & Reputation and Devices & Services research for Asia Pacific, and built data-led insights functions for technology and media companies across North America.