As part of the product marketing team at world-leading digital consumer intelligence company Brandwatch, Mercedes is responsible for creating the strategy for all product launches. She loves creating resources and content to help organizations make the best use of Brandwatch’s pioneering technologies to help them better understand and predict consumer behavior. Prior to Brandwatch, Mercedes worked alongside global brands including American Express and L’Oréal, and her experience spans product marketing, digital and print advertising, brand strategy, and content creation.