Michael Coden is the Head of Marketing at ProQuo AI – the world’s first AI-powered Brand Management Platform providing decision intelligence to marketers in real time. Before ProQuo, Michael spent 10 years at Unilever building and developing some of the company’s largest personal care brands including Sure and AXE. His career spans across the world, helping brands grow whilst living in the United States, Australia, South Africa and the UK. Michael specialises in creating, developing and building brands – from initial proposition through to new product development, innovative launch strategies, campaign development, media planning and execution. Over the last three years, as Head of Marketing at ProQuo AI, Michael has been responsible for creating the company’s brand identity, communication and go-to-market strategy.