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Michael is an accomplished digital marketing expert, with over 14 years of experience working across well-known brands such as Polaroid, EY, Tesco, and Disney.
Specialising in performance marketing, he has considerable experience delivering paid social and search campaigns.

In his current role as a senior manager at Colgate-Palmolive, Michael leads the holistic search strategy across Google and Amazon for Northern Europe, employing diverse measurement and forecasting tools to deepen the organisation’s customer insights. In his previous role at Colgate, he successfully launched the CRM program and pioneered first-party data acquisition initiatives.

Driven by his passion for digital marketing, as well as a keen interest in leveraging data and analytics to unlock actionable insights, Michael remains dedicated to driving impactful results in the ever-evolving digital landscape.