Michelle has spent the past eight years in the media space, primarily at Unilever, where she’s worked across global and regional teams. She began her career in the company’s headquarters in Rotterdam, focusing on retail media and performance marketing across international markets. After six years in the global team, she moved to New York to join Unilever’s North American hub, where she led initiatives in media analytics and influencer marketing. She’s passionate about the evolving intersection of media, data, and creativity—and loves a good conversation about where the industry is headed!